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7 Steps to Build a Personal Brand in 2020 POST COVID 19

Wondering how you can grow your personal brand during these post-pandemic times? Well, here are seven essentials to growing your personal brand in 2020 and beyond on social media. I've helped six and seven-figure personal brands grow online. Now it's your turn, so let's get started. Essential step number one is to know your brand values.

 

Step 1: What Are Your Brand Values

You need to understand that your values as they are going to drive all of your activities online. It will help you know what you're going to stand for and what conversations you're going to engage in. For example, are you about world peace? Do you like to see people develop? Are you big on advocating for animals, health? What are your brand values? Why do you do what you do? You're going to want to get clear on this for the next steps.

 

Step 2: Types of Conversations

Now determine the types of conversations you want to engage in on social media. Are you going to talk about politics, social economics?...

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Planning a Personal Branding Photoshoot Tips + Poses for Great Photos

Ready to revamp your brand with brilliant personal branding photos? You are going to learn how to produce your own branding photoshoot and take great photos. I have helped many coaches, consultants, thought leaders, and professionals brand themselves through photography. Now it's your turn!

There are three phases to producing your photoshoot. There's pre-production, the photoshoot day, and post-production.

 

Phase 1: Pre-production

Take the Brand Personality Test

Preparing for your photoshoot. The first thing that I highly recommend you do is to take the brand personality style quiz. When you take this quiz, you're going to be prompted to getting a unique guide just for you. It's based on your interests, values, and what you gravitate to and what's most authentic to your brand persona. This will give you advice on things like what are the colors, what's the look and feel that works best with who you are authentic. You can use this advice to guide your photographer and planning...

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Focus & Flow for Fempreneurs - Success without the Burnout - Part 2

 

This is part 2 of this two-part webinar. We review the aspects of Focus (Masculine Energy) and Flow (Feminine Energy) in our businesses.

I also give my response to key questions around.

  • Transitioning from your full-time job to entrepreneurship
  • Balancing work and life as a mompreneur
  • Making time for social media posts
  • Mindset techniques to stay focused

For part 1 of this webinar click here.

 

Setting and Accomplishing Goals

 

Things happen in life, and a lot of the time, we need our entrepreneurial endeavours to be very flexible and allow us to be free with our time and location and our income earnings. It's just an honour to be able to be in this position where I am excited to have a successful business that feeds my soul and my wallet and serves others and my family and community. If that's you and you want to grow your business to that level, or you have a business, but you need to create more momentum or less chaos and more flow, you're in the right place.


What you...

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One Page Personal Brand Website

Once you know your brand message, your personality brand style, and you have personal branding photos you can begin to put together a one page website.

A one-page website can make things a lot easier to navigate for your readers. This type of website has a distinct advantage in that it is optimized for mobile.

Mobile usage is increasing, so this is an important point to consider.

But there are few other advantages. The one-page website allows you to tell a story while controlling the order in which people see your content. In a traditional website, people can bounce around and browse.

This isn’t always good for freelancers, entrepreneurs, and people who rely heavily on their personal brand. They have a strong need to tell their story in a linear way. It’s essential for their brand.

One-page websites also allow you to focus on the image. Every time you click on a new page, the images have to load. If you want to share your story with a lot of images, then consider a...

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How Long does it Take to see More Followers, Leads and Sales

 

How long does it take to see results after implementing a personal branding strategy website and social media and the marketplace?

I thought this was a great question

you're going to want to know how long it's going to take to see a return on your investment

After you've invested time, money, and energy, in terms of getting photography done,

getting your website refreshed,

your social media rebranded,

and starting to get other people,

maybe social media managers to help you.

 

So How Long Does It Take?

This is how long it takes.

To establish your personal brand, it takes at least six months.

I would say from the time you repeatedly start, over and over and over, engaging on social media and showing up online via video,

It usually takes at least six months to see a significant difference.

This varies depending on where you were when you started.

Some people start and relaunch their personal brand to a preexisting audience.

For example, if you already have followers, if you...

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Partner with Black Women CEOs - FoundHers Nationwide Research Study

 

Cherene Francis interviews Amoye Henry on partnering with Black Women Entrepreneurs and the FoundHers Research Project.

FoundHers is a nationwide research study examining the investment and financing options for Black women founders by a team of women researchers. They are mentored by Sandpipers Venture.

Read the Full Article by Amoye Henry: THE HORRIFYING TRUTH ABOUT BEING A BLACK WOMAN FOUNDER IN CANADA 

 

Click the Button Below to Partner with the FoundHers Research Project

 

Interview Notes

Cherene Francis:
Hello, everyone, Cherene Francis here. And I'm so excited to have this special guest of mine. She's actually a long time friend of mine. We've known each other since our daycare days when I was three years old. And now she has really evolved as a woman in leadership. She is the co-founder of Pitch Better, a company that seeks to help small business owners, especially women and minorities, build their business, scale their business and get...

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Personal Branding & Political Social Media Posts

At the time of writing this post, there is a lot of buzz around the COVID 19 pandemic, police brutality in black communities, and nursing homes being audited for elderly neglect in Ontario, Canada.

As a personal brand, you must be aware of how engaging in these conversations can affect your business. Many brands don't say anything because of fear of criticism. They decide to ignore the conversation and swipe on. However, you can contribute responsibly by taking into consideration these five perspectives.

1) Personal Brands are Leaders

I'm very non-confrontational. My name, Cherene, is Arabic for "sweet." I don't like offending people cause I am a "sweet" person. I don't like conflict. However, I do realize how important it is to have a voice in conversations. As an influencer, I am seen as a leader in my community. Whatever your product or service realize that as a business owner, you are a leader because you're in service.

Whether you're leading a corporation or you are a big-time...

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Small Business Planning in a Pandemic - How I am Planning for the Last 6 Months of 2020

By now, you may have realized that you needed to scrap some of your 2020 New Years Day strategies due to the worldwide pandemic and other sensitive issues that have emerged over the past couple of months in March of 2020.

As a digital marketer, it was very tempting to throw in the towel and avoid all the news circulating on social media; however, this isn't smart.

Many great entrepreneurs get a big break or launch highly profitable business ventures during economic hardship.

In this blog, I share what I am doing to ensure success in my business.

Making a Pivot while Mainting My Commitment

Before the global pandemic and quarantine, my business was 50% offline/local and %50 percent online/digital. Now that I am a full-time home-schooling teacher, daycare provider on top of my role as CEO, I needed to make a ton of changes. To accommodate these changes, I have...

A) Reduced calls and meetings

Yes! Contrary to everyone jumping on Zoom, I decided to minimize calls and filter out...

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More Joy, Money, and Flow in Your Business and Life

Want more joy, money, and flow in your business and life?

Here are seven vital concepts for a more grounded and peaceful business and life. Self asses and determine which areas you can grow.

1. Mindset 

Open your mind to the abundance of opportunities and possibilities around you. Trust that you have everything you need right now to manifest your desires. Raise your personal brand vibration to connect with the people, businesses, and opportunities you want by shifting your mind and spirit.

2. Personal Branding

Create your brand that authentically expresses who you are and what you have to offer. This is the messaging and story you will use to captivate and serve your audience.

3. Monetization

How will you leverage your brand to make money? I suggest implementing multiple streams of monetization:

  • affiliate marketing/direct sales
  • consulting/coaching
  • teaching/speaking
  • digital products
  • investing

4. Marketing & Sales - Systems/Strategies

Choose your effective combination...

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Focus & Flow for Fempreneurs - Success without the Burnout - Part 1

 

Instead of thinking "How can I get more clients," ask yourself
"How can I give to more people." Instead of "How can I make more money," it should be "How can I serve and be equally compensated." This simple change in your perspective will give you a refreshing approach to doing business. It will move you away from the high-performance hustle that our culture praises. Don't do that; it will burn you out. You may be one of two fempreneurs; you're tired of the overwhelming hustle and self-sacrificing practices of growing a business. Or you're done overthinking your next move because you're ready to manifest your vision of success confidently.

Hear spiritual and practical insights on:

- Why "Hard Work" will set you up for disappointment and how to integrate more flow despite family and life commitments.

- Why "Working Smart" is not enough to help you leap to the next level and have more fun on your way to success.

- How you can honestly "have it all" and the secrets to "LET IT RAIN" in...

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